Ferndale, WA (PRWEB) January 9, 2007

“The customer knowledge begins with obtaining the greatest value and continues with the information that we are functioning with our customers to defend the atmosphere during the life of their method,” said Michael Dell, chairman of Dell. “Applications like ‘Plant a Tree for Me’ and our international recycling efforts empower our clients to participate with us in creating a difference. It is our hope that other organizations in our sector will join us to increase the setting that we all share.”

“Plant a Tree for Me”

Dell will be the initial global technologies company to supply buyers the opportunity to offset the emissions connected with the electricity employed to energy their personal computers through its ‘Plant a Tree for Me’ program. Dell is partnering with The Conservation Fund and the Carbonfund.org, non-profit organizations that will use the funds to plant trees in sustainably managed forests, absorbing carbon dioxide released in the atmosphere from created electrical power. The company mentioned that 100 percent of the donations received by the “Plant a Tree for Me” plan will be utilised by partners to facilitate planting trees.

A customer donation of $ 2 for a notebook and $ six for a desktop will go toward the planting of trees which will absorb carbon dioxide from the atmosphere, offsetting the equivalent emissions resulting from the production of electrical power utilized for the duration of the typical 3-year use of a personal computer.

The plan is accessible now to Dell’s U.S. buyer customers producing new computer purchases. It will be obtainable to any U.S. buyer for any brand of personal computer in February and obtainable to worldwide shoppers in April.

“Dell is taking substantial and inspired leadership toward ecologically intelligent design by initiating the accountable return of its merchandise and its ‘Plant a Tree for Me’ program. It is a quite exciting time both plans represent delightful tactics of hope for the clean and green long term,” mentioned William McDonough, author of “Cradle to Cradle” and an internationally acknowledged environmental specialist.

“We applaud Dell’s leadership for its dedication to offset the carbon footprint of its computers,” explained Larry Selzer, president of The Conservation Fund. “Climate alter has emerged as one particular of the dominant environmental problems of our time, and Dell’s business-top efforts to tackle this challenge, and its invitation to its consumers to join in this initiative, serve as a model for corporate environmental stewardship in the 21st century.”

Dell.com/Earth Launches

Dell also launched a new Net site today, http://www.dell.com/earth, which highlights the breadth of Dell’s environmental duty programs. The website is made up of data on Dell’s method to environmental leadership, back links to in-depth info on environmental plans and policies found during dell.com. The internet site also consists of an “energy counter” that tracks the accumulated energy and carbon savings impact enabled by Vitality Sensible features on Dell items.

Environmental Leadership

Dell’s dedication to environmental stewardship is woven into the company’s efforts to provide quality goods with the best consumer knowledge at the finest worth. Dell can make continual enhancements to its enterprise to support protect the atmosphere although producing it effortless for buyers to acquire, very own and retire their computers responsibly.

Dell completed a rollout of its worldwide recycling policy in December and remains the only firm in the business to offer you buyers cost-free and practical item recycling, around the world irrespective of merchandise buy. Dell will carry on to expand item reuse and recycling possibilities for shoppers and perform with policy makers to promote personal producer duty in 2007. The firm has a aim to recover 125 million kilograms (about 275 million pounds) of merchandise from clients by 2009.

Dell performs with a number of stakeholders to assist set environmental policies, and will carry on to operate to meet the environmental demands of buyers all around the globe. Dell shared the No. 1 place when Greenpeace last year released its very first Guide to Greener Electronics report. It ranks the environmental practices of the electronics business, like product recycling and chemical use policies. Updated quarterly, the December 2006 Greenpeace report ranked Dell 2nd, sustaining its place leading the pc business.

Dell also made considerable progress throughout 2006 against its target to deliver customers the most energy-productive goods in the market. Considering that announcing the approach and client power resource calculators at http://www.dell.com/vitality in September 2006, Dell has rolled Power Intelligent settings across the latest designs of its OptiPlex(TM) desktop line to allow up to 70 % method power financial savings for the OptiPlex 745(one), launched its ninth-generation PowerEdge(TM) server goods employing Intel Xeon 5100 series processors that consume up to 25 % less energy than previous generations(two), and launched two PowerEdge merchandise with Power Wise settings.

Forest Items Stewardship

Dell lately announced it had exceeded its five-12 months objective to use 50 % recycled content material by 2009. The company’s advertising and marketing publications now use an average of 50 percent recycled content paper — and in numerous publications up to 90 %.

The firm estimates the enhanced recycled material paper is staying away from the use of virtually 35,000 tons of virgin fiber paper per 12 months. That is the equivalent of saving a lot more than 250,000 trees or far more than the number of trees essential to print three Sunday editions of the New York Times. Dell established its Forest Merchandise Stewardship Model in 2004, readily available at http://www.dell.com/paper.

Chemical Use Policy

Dell is committed to remove in new goods all remaining utilizes of brominated flame retardants (BFRs) and polyvinyl chloride (PVC) by 2009, as acceptable alternatives are recognized that will not compromise solution overall performance and will lower product well being and environmental impacts. Dell also is meeting the needs of the RoHS directive throughout the world (http://www.dell.com/rohs). Dell’s chemical-use policy (http://www.dell.com/surroundings) recognizes a precautionary method to resources choice.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative engineering and companies they trust and worth. Uniquely enabled by its direct business model, Dell sells far more techniques globally than any pc firm, putting it No. 25 on the Fortune 500. For a lot more info, check out http://www.dell.com. To get Dell news immediate, visit http://www.dell.com/RSS.

(1) Based mostly on average AC power measurements employing a Yokogawa Digital Power Meter taken during the SYSmark 2004SE benchmark test performed by Dell Labs in Aug. 2006 on OptiPlex 745 with Intel Core 2 Duo E6300 CPU, one GB DDR2 (dual channel) memory, 80GB 7200 SATA HDD, Intel GMA3000 integrated graphics, XP Pro SP2 OS, Dell Power Wise electrical power management and a 17″ Flat Panel Display, as compared with the OptiPlex GX620 with Intel Pentium D 830 CPU, 1GB DDR2 (dual channel) memory, 80GB 7200 SATA HDD, Intel 950 integrated graphics, XP Pro SP2 OS, no electrical power management and a 17″ CRT. Actual energy consumption will differ primarily based on configuration, usage and manufacturing variability.

(two) Based on testing carried out by Dell Labs in Could 2006 making use of the SPECjbb2005 benchmark on a PE2950 with two dual core Intel Xeon 5160 (three.0Ghz Woodcrest) and 5080 (three.73Ghz Dempsey) processors, 4GB 667Mhz and 533Mhz FBD memory, 2x SAS 73GB/15k rpm HDDs, Windows Server 2003 Enterprise x64 Edition OS as compared to a PE2850 with two dual core Intel Xeon 2.8Ghz (Paxville) processors, 4GB 400Mhz DDR2 memory, 2x SCSI 36GB/15K rpm HD’s, and Windows Server 2003 Enterprise x64 Edition OS. Real efficiency and energy consumption will fluctuate primarily based on configuration, utilization and manufacturing variability.

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